Chinese Journal of Medical History / Zhong Hua Yi Shi Za Zhi

[This article belongs to Volume - 53, Issue - 06]

Abstract : The bullwhip effect is a destructive phenomenon that overwhelms supply chains and disrupts their smooth working. It is mainly due to the distortion of information within the supply chain and is characterized by the amplification of the order when we go back upstream in the supply chain. The objective of this paper was to explore the presence of the bullwhip effect in the pharmaceutical supply chain in Morocco through the research of its causes and symptoms. After a meticulous review of relevant literature on the bullwhip effect concept and supply chain, the pharmaceutical supply chain of five hospitals of Ibn Sina University hospital center was examined through a qualitative case study. The respondents were chosen only from managers directly involved in the pharmaceutical supply chain. The saturation of the topic was obtained at the ninth interview. All interviewees agreed that they only know about the supply chain but don’t have any idea about the bullwhip effect concept. The discussion revealed the presence of all causes and symptoms of the bullwhip effect in the pharmaceutical supply chain studied, proving the presence of this phenomenon in the hospital context. This study showed that all the causes and symptoms of the bullwhip effect, evoked in the conceptual framework, are strongly present at the CHUIS level. The results of this study offer a tool for developing a pharmaceutical supply chain inside the hospital and increasing possibilities to fight against a source of waste which is the bullwhip effect.